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这应是最坚强有力的一层，是真有本事的一层，是市场经济、媒体运作的真正的精英层。高效、廉洁、勤政、廉政、能力、活力、实力、团结、开明、结果，这２０个字就是要做出榜样。大家对我们这些人，要品头论足，真不适合的真得挪挪，真得换换。全体干部要自觉接受集团职工的监督，要真有本事，真卖力气，真有责任感，真有事业心！
效益导向，人才定位，量化管理，深化改革，这１６个字是总体思路。做好日报，做实发行，做强集团，做稳新报，做大快报，做响假日，子报做出新意，发行做出模式，管理做出实效，分配、人才培养做出机制，定岗定编定责定薪做出公平，资本运作做出深度，两厂合并做出空间，盘活资源做出增值，会展经济做出盈利，班子建设做出榜样。我们集团发展到今天有了一个很好的平台，我们也赢得了这样好的一个市场空间，我们的余地比以前大了，我们的队伍大大成熟了，市场意识也增强了，我们的整体实力、抗风险能力比以前大了，但是我们务必要保持一种清醒的头脑，务必要保持一种戒骄戒躁的状态，务必要保持一种很强的竞争意识。凡事预则立，凡事做则成。所以，１６件大事我都强调了一个“做”字，只要做了，做实，就一定能做好。我也相信有集团全体职工的支持，有我们这支经历了风雨的队伍，有这几年发展奠定的坚实基础，我们今年的１６件事和我们做大做强报业集团的目标一定能够实现，一定能够做成！
（２００４年３月２９日根据录音整理）
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作者后记
据出版社和圈里朋友的反映，我去年那本《新闻的创意时代》卖的不错，据说在同类书中是畅销的。读者、同行，特别是新闻界的一些前辈的鼓励，显然使我有了勇气，同意再出版这本《传媒的运营时代》。我个人认为，这本比前一本更好。
所以叫运营时代，是因为我一直认为中国的传媒业经过这二十年，特别是这十几年的高速发展，已经历史性地从媒体经营质变到经营媒体。这是中国传媒业一个不断地与市场对接并整体推进的过程。而且我坚信对于中国的传媒业，对于中国的传媒人来讲，我们的确恰逢一个伟大的时代。历史已向我们绽放出无比灿烂的笑容，时尚的表达是，跟进的机会到了。因此我们不能有半点的犹豫，我们必须拿出足够的智慧和勇气，再加上我们从未褪色的激情，去创造，去征服，在战胜自己的同时赢得这个伟大的时代。这就是这本《传媒的运营时代》深藏的那种最真挚的信念。
这本运营时代，收辑的大多是我这六年间的一些讲话，除了少数几篇，比如世界报业论坛、上海高峰论坛、东盟传媒高层会议的演讲是提前撰写的以外，其余全部是直话直说的即兴演讲，没有稿子，甚至没有提纲。一些朋友先睹之后，据说十分感动并有点激动。作为出版社为这本书请的编审，与我素不相识的上海《文汇报》老总编辑张旭棠先生读后曾写下这样的评价“作者忠诚党的新闻事业，字里行间洋溢着对新闻深沉的挚爱，执着的追求，真可谓激情澎湃、活力充沛，对新闻改革有那么一种不达目的誓不罢休的人格魅力。作为本书的第一位读者（主观臆测）—— 一个在新闻岗位上干了55年的老人，向作者致以最热诚的敬意和由衷的感谢。感谢作者实实在在地为改革开放年代的中国新闻事业增添了一束灿烂的鲜花！”。真诚地感谢前辈报人的鼓励，其实我只是作为他们事业的继承者和后来人，稍微执着一点罢了。我真的很用心。还可以向读者保证的是，言为心声，这本书里决没有套话，更没有假话，有的只是一个新闻人对加快发展传媒业的那种坚定和执着，当然也一定有一些被朋友和同行算为智慧的小聪明。毕竟，我和我的团队将一个严重亏损的报社，做成一个利润表现好，上升空间大，发展后劲足的报业集团。总之，我们做的还行。
我很认同和喜欢《新周刊》那篇文章对我的评价。所以我把《新周刊》的文章作为我自认为我很重要的这本集子的序。就性格而言，我的确是个自己和自己交锋，自己和自己较劲的人。至少，面对任何挑战我从来没有畏惧过。我的母亲没有文化，但她的点拨曾让我不断地雨过天晴，超越自我：该井里死的河里死不了。于是我的性格中便总有一种顺其自然的快乐、果敢和坚韧。对于我，这很重要。感谢舒立、延平、国明、何力、北宪、佩钰几位朋友的捧场。感谢我的同事宫璐璐为编辑此书付出的精力和智慧。感谢摄影部、资料中心、校对、激光照排的同志们给我的支持和帮助。我要庆幸我所拥有的天津日报报业集团这个团队，我对传媒业所有的力量和想象其实都源自他们。一个好汉三个帮，我的傻人缘让我每到关键时刻都能获得一种总有贵人相助的幸福。
2005年4月13日
41
作者后记（英文）
Postscript；
From the reflection of my friends in publishing circles； my book “Era of New Concept Creation on News” published last year has been sold well。 It is said that it is a best seller among the similar books。 At the encouragement of the readers； my colleagues； especially the elder colleagues； I obviously have the courage to agree with republication of this book “Era of New Concept Creation on News”。 I personally believe that this one is better than the first edition。 The so…called operation era refers to the historical qualitative change of Chinese mass media from media operation to running media in the last 20 years； especially through the rapid development over the recent decade； as I always believe。 This is a process of continuous connection between Chinese mass media and market and overall promotion。 And I am convinced that the Chinese mass media industry and people are facing a great era。 History has been grinning brightly to us。 In fashionable words； the chance to follow up has e。 Therefore； we cannot hesitate a little bit。 We must have enough intelligence and courage plus our unfading intense zeal and emotion to create； conquer and win the great era while winning over ourselves。 This is the most sincere faith deeply buried in the book “Era of New Concept Creation on News”。 In the book “operation era” some of the speeches during the recent six years are collected。 They are all my impromptus in direct speech without manuscripts or even outlines； except for a few articles written in advance； such as the speeches at the world newspaper forum； Shanghai summit forum； and ASEAN mass media top…level conference。 It is said that some friends who read it first were somewhat excited。 Mr。 Zhang Xutang； former editor…in…chief of Shanghai Wenhui Daily； invited by the press for checking and reviewing this book； whom I have never met； wrote his ment as follows： “The author is faithful to the party’s news career。 The words between the lines brim with his sincere love and pursuit for news career； and demonstrate his surging enthusiasm and abundant vitality and the charm of his personality of persistence and unceasing effort to reaching the goal of news reforms。 As the first reader of “Media Operation Era” – an old man having worked on the post of mass media for 55 years； I would like to extend my most sincere gratitude and heart…felt thanks to the author； and thank him for his realistic addition of a bunch of bright flowers to Chinese news undertakings in the years of reforms and opening！” I am sincerely grateful to the courage of the elder newspaper man。 In fact I am only a successor and lateer of their undertakings； but a bit persevering in the career。 I am indeed very devoted to it。 I can guarantee to the readers that； words are the voice of the mind。 There are no empty talks； nor falsehood in the book。 The book only reveals the resolution and persistence of a mass media man in promoting rapid development of mass media； and certainly some cleverness of the author； though some friends and colleagues deem it as wisdom。 After all； my team and I have turned the newspaper office with heavy losses to a newspaper group； gaining good profits and having a large space and the strength conserved for further development。 In sum； what we have done are fairly good。 I acknowledge and like the ment in the article of New Weekly on me。 Therefore； I take this article of New Weekly as the preface of this collection to which I attach much importance。 As far as my characters are concerned； I am in fact a person who likes to fight and contest with himself。 At least I have never been afraid of meeting any challenges。 My mother is illiterate； but her advice ever made me continuously surpass myself； like that the sun shines again after the rain： the person who should have died in a well would not die in a river。 Therefore； in my characters there is always a kind of pleasure； resolution and perseverance； conforming to the natural development。 It is very important to me。 I thank very much my friends Shuli； Yanping； Guoming； Heli； Beixian and Peiyu for their supports。 I am grateful to my colleague Gong Lulu for her energy and wisdom exerted to editing this book。 I am also thankful to those rades of photographing department； data center； checking and laser phototypesetting departments； for their support and assistance to me。 I am lucky to have such a team like Tianjin Daily Newspaper Group。 In fact； all my strength and imagination of mass media industry derive fr